Carrie J. Frost
Born in La Crosse ,Wisconsin Oct.
14, 1868- Carrie J. Frost started tying flies for her father. Initially
C.J. tied flies in her home. After she put some of her flies on the
market for the public to buy, C.J. opened a store on Jefferson St. in Stevens Point Wisconsin. Later she moved to a Normal Ave location. Finally she had a new brick building (pictured above) built on Ellis Street.
In 1906 Her brother George W. Frost became involved in her business. In 1919 at the time of her retirement Carrie was employing 150 people in her business named the C.J. frost Fishing Tackle Manufacturing Company. She sold the business to a firm under the name of Frost Fishing Tackle Company which was short lived. Her company eventually evolved into the Weber Tackle Company at some time between 1919 and 1921.
Carrie J. Frost has long been considered a pioneer for female business women and the American Fly tying industry. Carrie passed on Oct. 7, 1937 leaving one of the greatest tackle making legacy's behind. She is no doubt responsible for putting Stevens Point , Wisconsin on the map as the Fly making capital of the World. Prior to her endeavors the majority of Flies cast by American fly fishermen and women in the United States were imported from England. Click on My Vintage Fly Making Companies page for more on C.J. Water Witch Frost.